Marketing Consultant
salary
Negotiable
employment type
Full-Time
experience level
Professional
work location
On-Site
We are seeking a highly skilled and experienced Marketing Consultant to join our team on a project or temporary basis. As a Marketing Consultant, you will work closely with our management team to analyze our current marketing efforts and develop innovative strategies to improve our overall marketing performance.
Responsibilities
- Develop customized marketing plans based on our business objectives, target audience, and competitive landscape.
- Provide expert recommendations on branding and positioning to establish a unique identity and competitive advantage in the market.
- Create comprehensive marketing strategies that outline specific goals, target audience segments, key messages, channels, and budgets.
- Provide training and education sessions to our staff, keeping them informed about the latest marketing trends, best practices, and tools.
Qualifications
- Proven work experience as a Marketing Consultant or similar role, with a successful track record in developing and implementing marketing strategies.
- In-depth knowledge of market research methodologies, competitor analysis, and customer behavior evaluation.
- Strong understanding of branding, positioning, and messaging techniques to differentiate a brand in the market.
- Expertise in digital marketing channels and techniques, including SEO, social media, content marketing, and online advertising.
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).